I co-led a workshop at Freddie Mac for the Multi-Family project aimed at enhancing the Research web experience. Collaborating with Multi-Family business partners and the product owner, we conducted a 2-day card sorting exercise in the office.

Card sorting is a UX technique used to refine the information architecture of a website. The Multi-Family Research web experience required updating with current content, topics, and categories to better serve visiting clients.

I facilitated the exercise by providing sticky notes for the business partners to collaboratively align on Research topics and categories. We began by identifying the primary users of the Research web experience, agreeing on 5 user groups.

I guided the group through the card sorting process, encouraging them to brainstorm topics and explain their choices. On Day 2, the partners worked together to organize sticky notes on a whiteboard into new categories.

The outcome was a more user-friendly set of topics and categories tailored to their target audience. Furthermore, I collaborated with a lead UI designer to create a mockup that was later implemented by a development team. The updated Research experience can be accessed at: https://mf.freddiemac.com/research

I facilitated a card sorting workshop for the Single-Family Learning website, collaborating closely with stakeholders to refine content and categories to better suit user needs.

This exercise successfully pinpointed relevant topics and categories, enhancing the site's user experience. The updated version can be explored at https://sf.freddiemac.com/tools-learning/freddie-mac-learning/overview


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