Where it all starts

In this portfolio, you will discover a collection of digital projects that prominently feature elements of the UX process. When initiating a project, my primary focus is on understanding the business objectives and defining the target audience along with their specific goals for the web experience. This foundational step allows for the strategic development of a tailored plan to achieve the desired outcomes for the identified user base.

The UX process is set up in four main phases: Discover, Define, Develop, and Deliver. In the Discover phase, research the problem, gather key insights, and brainstorm to determine the next steps.

The Define phase involves synthesizing research findings into documentation like user personas and project briefs.

The Develop phase includes creating key documents like user journey maps, wireframes, and prototypes.

Finally, in the Deliver phase, high-fidelity prototypes are created, tested, and refined before final implementation.

Please view below, projects that show results and output of this UX process:

Airlines for America - Showcases event space design that is aligned with a holistic digital user experience for the event attendees

Card Sorting Workshop for Single-Family Learning Experience

Card Sorting Workshop for MultiFamily Research Experience

Monumental Sports & Entertainment - Showcases UX recommendations with proposed sitemaps, mockups and designs

NFL BlizD App - Showcases wireframe and user flow discovery work

AARP - Showcases page flows around the Member Benefits experience

McDonough and Partners - Showcases UX and Strategy work

Recreation.gov - Showcases customer journey, branding and design mockups for proposed website redesign