During my tenure at Booz Allen, I spearheaded an innovative digital project for an NFL app named 'BlitzD.' This app catered to NFL coaches utilizing Microsoft Surface tablets to access real-time predictive data analytics during live games. Collaborating with a lead app developer, we leveraged Bootstrap framework for the UX/UI design, working closely with an NFL business partner to refine the app's design.
The concept for BlitzD originated from my Strategy Innovations Group and was presented to an NFL liaison from the Philadelphia Eagles. This collaboration provided insights into the technical requirements and tailored usage of Microsoft Surface devices by NFL coaches during games. My pivotal role involved leading the user experience efforts, conducting in-depth discovery to understand the specific needs of defensive coaches. This included functionalities like managing game clocks, recording on-field plays, and inputting opponent actions such as runs and passes.
By integrating Microsoft's data analytics, BlitzD could analyze coach inputs and predict upcoming plays, empowering defensive coaches to strategize effectively during games. This project showcased the fusion of technology and sports strategy to enhance coaching capabilities on the field.