The sixth annual Commercial Aviation Industry Summit, hosted by Airlines for America (A4A) at the Newseum in Washington D.C., marked the 40th anniversary of the Airline Deregulation Act. Signed by President Carter on October 24, 1978, this pivotal legislation reshaped air travel by promoting innovation, competition, and consumer benefits for all Americans.
During this time, I served as a lead UX designer at Subject Matter agency and collaborated with the interactive creative director and creative director to revamp the A4A website for the event. Our design team worked collectively to craft an immersive event experience inspired by the theme of 'The Accessible Age of Air Travel.' Drawing from the positive impact of President Carter's historic signing in 1978, our design elements symbolized the simplicity and convenience that every American traveler enjoys today.
Through dynamic positioning arrows and iconic airplane imagery, we encapsulated the essence of streamlining travel experiences for everyday Americans exploring the United States. This design concept celebrated the enduring legacy of innovation and accessibility in air travel, empowering passengers to explore new horizons with ease.
The event not only marked the surge in air travel accessibility but also looked ahead to a future of continued advancements in the aviation industry, promising enhanced experiences for all passengers.